Design | Strategy | Content
I specialize in turning ideas into creative campaigns and visuals that resonate. With my experience on social media, design, and project management, I lead teams to deliver work that's on-brand and impactful, while delivering full-on execution. Storytelling, creativity, and collaboration are at the core of everything I do.
My Story
How I Started
I graduated in 2018 with a degree in Fine Arts, major in Advertising from University of Santo Tomas, where I built my foundation in both traditional and digital art.
I started my career in a local advertising agency, creating campaigns for shopping malls, telecom companies, and other commercial brands.
The Turning Point
When the pandemic reshaped the industry, I expanded into e-commerce design, specializing in product visuals for sellers on Amazon. During this time, I grew into a Senior Designer role, leading a small team while also serving as a quality assurance checker for a design department of over 30 creatives.
Alongside my full-time roles, I continued freelancing to collaborate with brands and agencies that needed high-converting design.
In 2022, I joined AirAsia as a Creative Executive. Shortly after, I expanded into social media strategy, helping launch and grow the local accounts for AirAsia MOVE from the ground up. Today, the platform’s social presence has scaled significantly, reaching nearly a million followers across channels.
My Goal
Across every role, my focus has remained the same: creating thoughtful, strategic design that helps brands connect and grow. ✨
Services
Amazon Listing Design
Creating high-converting product visuals, infographics, and listing images that help brands present their products clearly and stand out on Amazon.
Motion Graphics
Developing animated visuals for social media, marketing campaigns, and digital content that capture attention and bring ideas to life.
Social Media Strategy
Developing data-driven content strategies that help brands grow their presence and connect with their audience across platforms. This includes content planning, campaign concepts, platform optimization, and performance-focused creative direction.
Brand Identity Design
Building cohesive visual identities that define how a brand looks and communicates — from logo design and color systems to typography and brand guidelines.
Social Media Creative
Designing engaging content and visual assets tailored for social platforms to help brands communicate effectively and grow their audience.
Flexible Creative Support
In addition to my core services, I’m open to supporting brands and teams in other creative capacities depending on project needs.